Business is booming for Santa Monica Seafood, a top seafood distributor in Southern California. But the company doesn’t look the same today as it did at the start of 2020, when the COVID-19 pandemic caused revenues to plummet.

In response to this decline, the team at Santa Monica Seafood took a deep breath and a closer look at its burgeoning ecommerce presence. Where corporate wholesale connections were slowing down or pausing indefinitely, was it possible that consumers would be interested in bringing the bounty of the sea home to cook themselves? Read this case study to learn how Santa Monica Seafood successfully pivoted to a direct-to-consumer platform that addressed its three biggest priorities:

• Selecting and uploading the product mix onto the ecommerce store.
• Responding to customer feedback for product selection, packaging and fulfillment options.
• Deploying a headless CMS to seamlessly combine content and commerce.