Retailers who assumed that the traditional shopping experience would always draw enough customers to keep them in business have watched their share of wallet shrink dramatically. Fortunately, there is a solution: stronger customer engagement, building customer loyalty by leveraging powerful new technologies to deliver a personalized, complete, and satisfying customer experience.

Learn how to master customer engagement and how to surpass challenges retailers often face when expanding to multiple channels by reading "Retail Awareness: How to Create an Engaging Customer Experience" provided by Capax.