Video is the new black. People can’t get enough of it. It’s everywhere. From business websites to social platforms, in-app adverts, and every other digital location you can possibly conceive of, video has tangled its engrossing tentacles all throughout the web and beyond.

For marketers, this means that content needs to make the necessary transition from text to video if there is any hope of continuing to attract, engage and convert consumers. If you haven’t ever created a video, then it can be a bit daunting, but it’s likely easier and cheaper than you think.

Here are some steps to take that can help you with this transition