Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth.

With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads.

Join us to learn:

• How to think about content in a lead gen (and revenue) context
• The difference between tactical content and "experience" content
• Selling Simplified Group's Qualified Engagement approach
• Practical tips to get started