Experts from Healthline Media, Klick Health, and the Digital Health Coalition joined forces to provide health marketers with a foundation and resources from which to build effective cross-cultural marketing strategies.

When applied properly and in partnership with like-minded key stakeholders, cross-cultural marketing efforts can address the unmet needs of diverse audiences and increase both new and more adherent patients on treatment therapy. You will learn: 

Necessary vocabulary and language – essential building blocks for conversations about cross-cultural marketing and advancing inclusivity in healthcare

Tools and data sets – insights and best practices to create more inclusive marketing and communications materials

Marketer applications – discussion points and perspectives to help guide future decision-making and industry collaboration