If your company's mission is to improve ROI, you probably invest countless hours in generating qualified leads. But, despite these efforts, your organization might struggle to generate the desired results.

If this sounds familiar, it's time to get a new lead-nurturing process in place—and stop missing out on important revenue. (If you need any more incentive, research suggests that customers who are well-understood and served by a business are 643% more likely to be satisfied than those who aren't.)

Check out this guide to learn about:

• Defining a goal for your lead nurturing program
• Creating buyer profiles
• Developing a lead scoring program and segmenting your leads
• Identifying and developing content
• Setting up your program and measuring results