The consumer products, retail and financial industries have relied upon consumer insights and personalized experiences to compete and succeed in a consumer-centric and digitized world. While patients expect their experience to be similar in healthcare, the industry is years behind other businesses in delivering truly consumer-centric experiences. While healthcare providers may not have the marketing budgets enjoyed by the P&Gs, Walmarts and Amazons of the world, many of their approaches can be used to maximize revenue with limited resources.