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The Holiday Surge,War Rooms, and Eggnog

You have likely experienced a physical or virtual war room if your organization sells its products and services online.
The objective of a war room is to collaboratively ensure that the planning and investment leading up to the peak of the holiday shopping period between Black Friday and Christmas Day meets or exceeds expectations.

People spend as much as $1 trillion between Black Friday and Christmas day, contributing up to 40% of a business's annual revenue. Spending on Black Friday and Cyber Monday exceeds $10B, peaking at over $200,000 per second. The cost of downtime and missed opportunities can be catastrophic. War room participants must therefore have continuous visibility into the Key Performance Indicators (KPIs) and how they change in real-time.

 



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