Parts eCommerce Shopper Behavior Report

The past two years have presented various challenges for dealers across North America. To overcome these challenges, they have had to find new ways to penetrate their market and increase revenue. One solution that has proved to be effective is selling OEM parts online through a dedicated parts web store. 

In the 2022 eCommerce Shopper Behavior Report, RevolutionParts looked at over 100 million online parts shoppers to help dealers gain insights into their online customers. 

This report will teach you: 

  • Demographics of the average parts buyer
  • Average order cost broken down by segments
  • Activity of new and return parts buyers

These insights make it easier to capture new customers while highlighting the importance of return buyers.

Finally, you'll see why providing a mobile online experience for your parts store is vital, as a significant online shift has occurred in the past year. 

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