Sales and Marketing Alignment Friday Forum

It's Time for THE Makeover... Because Your Content or Employee Advocacy Programs Just Aren't Working
11:30am – 12:15pm ET
Mario Martinez Jr., CEO and Founder, Vengreso

The world—and your buyers—went virtual in 2020. You responded by beefing up your content and creating an employee advocacy program for everyone to share content. You think you've built the best social posts, used the perfect target hashtags, and added in the best emojis so all of your employees would share.

But your sellers and the program went nowhere. You didn't produce more website traffic, Sales isn't sharing your content, and there aren't more SQLs. You need THE makeover. Now.

Aligning Sales and Marketing for Revenue Success
12:30pm – 1pm ET
Charm Bianchini, VP Growth Marketing, LeanData

What sets apart winning revenue teams? The right team members and a unified strategy for success. Only when sales and marketing teams operate as one can you improve revenue-team performance and grow the business. It starts with collaboration, unified data, and the right lead management strategy.

A Playbook for Building Predictable Pipeline
1:15pm – 2pm ET
Matt Heinz, President, Heinz Marketing Inc.

What's required to create sustainable positive experiences that in turn create long-term, loyal customers? A predictable pipeline and internal buy-in from both Marketing and Sales. From ideal customers to buying committees; from messaging values to content strategy; from campaign planning to measuring results... we'll share what's needed to make building predictable pipelines part of the DNA of your organization.



Request Free!