On Love and Data

Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe...

Why Website Personalization Matters

What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and...

Forbes Insights: Customers for Life

Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. And...
1 2