It’s a privacy-driven world and customer consent is king. Digital marketing teams are scrambling to develop their own first-party data strategies and many are turning to...
The digital world is undergoing a profound transformation as it moves towards becoming cookieless. Cookies, small pieces of data stored on a user’s device, have long...
In today’s digitally connected world, where personalization reigns supreme, marketers have long relied on the troves of third-party data to craft tailor-made experiences...