Data-Driven Marketing 101
Your marketing campaign made better
How you can improve your strategy with data
Successful marketing campaigns start with having accurate data. It’s not just good content...
How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely...
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams.
As frustrating as contact and...
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020?
As organizations chase...
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement.
Marketing and sales teams are feeling pressured...
Content Audit 2020 – Cosmetics
An objective, unbiased analysis of historical creative choices on social media
This study uses Cortex’s artificial intelligence platform to analyze one year of social media...
The Art of Integration
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds....
