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Marketing

Downloads / Research / Sales & Marketing

How to Create Sales Email Sequences That Convert

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …

Downloads / Research / Sales & Marketing

10 Ways to Supercharge Your ABM Strategy With Real-Time Intent

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, …

Research / Sales & Marketing / White Papers

7 Ways to Supercharge Your ABM Strategy With Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts …

Research / Sales & Marketing / White Papers

10 Ways to Use Intent in Your ABM Strategy

Any great account-based marketing (ABM) strategy requires a clear understanding of your target customer and the ability to address their needs. In this guide, you’ll learn how Infusing your ABM …

Research / Sales & Marketing / White Papers

The Power of Conversational Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …

Research / Sales & Marketing / White Papers

A Guide for Demand Generation Teams: Understanding Conversational Marketing

Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …

Research / Sales & Marketing / White Papers

100 Pipeline Plays: The Modern Sales Playbook

Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …

Research / Sales & Marketing / White Papers

Conviva’s State of Streaming Content Discovery 2021

  The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for …

Research / Sales & Marketing / White Papers

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with …

Research / Sales & Marketing / White Papers

Monetize your Audience: Three Stages of Digging into the Data

The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building …

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