Cash flow is often under appreciated at even well-run companies. Even the investor community, which typically focuses on earnings, can often under-value cash. But cash can be a company’s secret weapon, and how you manage it can ultimately play a big multiplier effect on your company valuation.

Highlights include:

• Leveraging cash flow's multiplier effect on valuation
• Forecasting cash flow under volatile conditions
• 6 CFO tips for freeing up cash, fighting inflation