The 2015 State of E-Commerce in Distribution: A Survey of E-Commerce Objectives and Challenges Facing Wholesale Distribution Companies

Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage point higher than 2013 and well short of the 20 percent expectation they had for last year.

For the last two years, 42 percent of respondents reported e-commerce comprised less than 5 percent of their companies’ total sales, and 20 percent reported they had zero e-commerce presence in 2014, despite the continued migration of B2B sales in the online channel.

Request Free!