 | 2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a new reality. Because email marketing is one of the lowest cost, highest ROI digital channels, you’re likely leaning heavily on your email program to keep lines of communication open with your existing customers. Although we can’t be sure what to expect in the new year, what we do know is brands that are mindful and empathetic of this current state will fare far better in the long term. In this year’s guide, we highlight the issues most likely to impact advertisers in 2021 and how they should prepare to stay ahead of the competition and build deeper customer connections. This guide covers:
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