Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy.

Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how your strategy for the disruption of cookies-based marketing compares to the leaders surveyed in this vital study from Forrester Consulting.

Read this study to learn:

• What you and your leadership don’t know about cookieless marketing
• What you and your leadership need to know about cookieless marketing
• How you can use zero-party data to build a more resilient strategy to attract, acquire, and retain customers