The Definitive Guide to Engaging Email Marketing

This Definitive Guide to Engaging Email Marketing covers the five attributes of engaging email:
  • Trusted
  • Always relevant
  • Conversational
  • Coordinated across channels
  • Strategic
As a “Definitive Guide”, it also covers all sorts of email topics, including writing subject lines, designing emails for mobile, building and managing your list, avoiding spam filters, integrating email and social, and more. The guide also talks about the latest in email technology, including what to look for in a modern email service provider.

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