The Future of Marketing: How Mental Health Campaigns are Driving Brand Perception and Loyalty

How do consumers view brands that put the spotlight on mental health? In the wake of Covid-19, consumers are becoming more aware of their mental and physical health than ever before — with 75% of women and 49% of men in the U.S. reporting worsened mental health since the pandemic began. Understandably, many are calling on brands to prioritize mental wellbeing, for both their employees and their customers. To not only survive but thrive in today's market, modern brands need to evolve — and everything points towards prioritizing mental health. Will you move with the times or get left behind?

In this VB Live event, you'll learn how brands are building emotional connections by weaving mental health into their campaigns, from Latana CMO & CGO Angeley Mullins. Plus, you'll hear from other experts about the important shifts they’ve witnessed since the pandemic began, top-notch tips on how to incorporate mental wellbeing into branding, and more.

You'll come away with:

  • Access to Latana’s exclusive survey data on how mental health influences consumers' purchase decisions in 2021
  • A deep dive into how focusing on mental health will improve your brand perception, loyalty, and trust
  • Tips on how to successfully integrate mental health into your brand strategy to improve brand image
  • A look at the latest mental health brand campaigns that are making their mark on consumers


  • Louise Troen, VP of International Marketing, Headspace
  • Alex Brands, Head of Brand Marketing, Madhappy
  • Will Allen-Mersh, Partner, Spill
  • Angeley Mullins, CMO and CGO, Latana
  • Stewart Rogers, Moderator, VentureBeat


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