When an investor asks you how much it costs to bring in each new paying customer, will you know how to answer? This figure is called your customer acquisition cost, or CAC and it is one of the most important metrics that SaaS companies should look at in determining the health of the business and the possibility of attracting investors.

This resource covers:

• How to calculate the cost of a new customer
• The applications of customer lifetime value to CAC
• Ways to improve your CAC and drive company success

Acquiring customers is not easy, but strategic use of digital tools and robust data analysis can put you ahead of the game. The goal is to gain new business efficiently as possible while retaining customers as long as you can.