For product development teams, the notifications and other emails their apps send are indispensable tools for driving user activity, building trust, and nurturing long-term engagement. Product emails have an outsized impact on key outcomes like conversion and retention.

But it’s sometimes hard to know where to begin. This guide provides the foundation product teams need to build fast-growing services and products.

In this guide, you’ll discover:

• Key use cases for the emails users want to receive—and how they can be used to increase conversions, generate engagement and reinforce trust and confidence in your app.
• How product teams can measure email performance and impact.
• The right way to implement emails for your app, as well as the technical challenges and risks you’ll want to avoid.