B2B buyers consume an average of 13 pieces of content before making a purchase, Allego has found.

To increase conversion rates, marketers must produce effective sales collateral to help their organization’s sellers close deals faster and more efficiently.

Join us for this live Tech-Talk Webinar, presented by Allego, to learn how B2B marketers can:

• Drive seller adoption by reviving white papers, how-to videos, and other old-school content formats
• Leverage a sales enablement platform to ensure materials support the sale
• Align with sellers to co-create collateral and get it right the first time