Think all PPC agencies are the same? Think again. A recent eMarketer survey found that companies leave agency partners for a variety of reasons that can be chalked up to misaligned expectations about anything from pricing and value (33%) to being unhappy with the strategy (%13) or needing different capabilities (14%). Ensuring you’re on the same page from day 1 can make or break the relationship.

There’s no one-size-fits-all solution for PPC management, but the tips in this Guide will help you hire the right agency for your unique business needs.