Conducting keyword research is an integral part of improving your ASO (App Store Optimization) and increasing organic downloads. Whether you're a new app trying to maximize your downloads without spending any money, or a more mature app trying to improve ROI, understanding the app stores is critical.

Broken down to five simple steps, this guide helps you understand and master:

1. Generating an initial list of keywords

2. Keyword categorization

3. Keyword valuation

4. Keyword implementation

5. Tracking the ongoing performance of your keywords