Leading brands used to be built with advertising. Today, they’re built through powerful, personalized experiences. At their very best, personalized experiences combine business insights, human empathy, and technological innovation. They allow brands to recognize and serve their customers more efficiently, while creating loyalty and trust— and additional revenue. For more than 20 years Nuance has helped leading brands deliver personalized experiences through our AI-first approach; building better customer experiences, all around. Over the next few pages, we’ll explore the fundamentals of effective personalization and share five principles to guide your personalization initiatives—whether you’re trying to solve a specific business challenge like improving your conversion rates, or you’re simply looking to improve your customer’s experience.