In today’s digital economy, buyers and dealers don’t solely care about the products they are offered — it’s also about the experience that comes with those products. In response, manufacturers must answer their customers at the right moment, with the right configurations, accurate information, and through a user-friendly interface.
To deliver that superior experience, manufacturers of every kind have looked to harness the power of Digital Transformation - the unlocking of the power of AI technology to make businesses more proactive to customer needs, more agile in response to market changes, and smarter in response to competitors.