Overview

Methodology, data collection and analysis by Wards Auto on behalf of Trimble Navigation. Data collected July 14 through 26, 2023. Methodology conforms to accepted marketing research methods, practices and procedures.

Methodology

Beginning on July 14, 2023, Wards Auto sent emailed invitations to participate in an online survey to active subscribers in the automotive industry. By July 26, 2023, Wards Auto had received 246 completed responses.

Response Motivation

To encourage prompt response and increase the response rate overall, email invitations and survey materials were branded with the Wards Auto name and logo in an effort to capitalize on user affinity for this valued brand. Each respondent was afforded the opportunity to enter a drawing for one of five $50 Amazon gift vouchers.