How closely those three perspectives align with one another is what defines your Brand.

Jeff Gibbard talks about this through the lens of an organization, this exact same principle can be applied to people, including YOU. 

What’s nice is that when you re-frame this conversation to be about a person (such as yourself), it actually helps to paint a more vivid picture of what Brand actually is, versus the watered down version that people typically use to understand Brand.

Here’s how it works…