It has never been more important to stand out in the retail market - and staying ahead of the ‘mega’ and ‘mini trends’ is crucial for brands in standing out against the competition.

Now more than ever, the industry is, as we speak, adapting to turbulent changes in consumer behaviour sparked by the 2020 coronavirus pandemic. Retail brands need to take control of their data and use these insights to tailor the customer experience.

Outlining the key retail trends for consumers in 2020, this Acxiom report collates insight from 4,000 consumers.

What’s in this report?

• Understand the key consumer trends in retail today
• How do these trends differ across the generations?
• What’s driving the state of data-driven marketing in retail?
• Actionable insights on how brands can stay competitive
• Download the report to deliver the data-driven marketing your customers expect and deserve