Consumers are ready to go to in-person retail events again, but it will take careful attention to craft the right concepts, promotion and execution to build your brand and customer loyalty. Many retailers tell us that they’re going to spend more than ever on events this year, and proper planning will help make sure you capture customer attention first.

Shoppers are still interested in remote and hybrid events as well, so a solid event strategy will include these options in addition to in-person experiences. In our new playbook, you’ll find recommendations for every step of the event creation process and examples of successful experiences that retailers like you have created. You’ll learn:

• Why live, virtual, and hybrid events will remain important
• How events help retailers generate customer loyalty
• Why strategic ideation, active promotion, and seamless execution are all key to event success
• How to create follow-up communications that drive additional sales and repeat attendance