For companies who struggle with their lead-to-cash management process, poor customer experiences often results in lost revenue. But it doesn’t have to be this way. The CFO is uniquely positioned to play a critical role in understanding the customer experience and how it can boost cash flow.

Companies need to transform for a number of reasons, not the least of which is competitive market forces. “Perhaps a starting to evolve their financial model to become more aligned with the buying patterns and the behaviors of customers,” said Derik Quinn, Managing Director, Huron Consulting Group, during a recent Huron-sponsored CFO webcast.

Download this whitepaper webcast brief to learn more.