Finding Big Profits in the Age of Big Data — Unlocking Enterprise Potential of Behavioral Segmentation

With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential...

Understanding Social Media ROI

Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge...
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