Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

• Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do
• Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power
• Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional
• Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error”

Offer expires 12/14.