Building an effective B2B online store is more than simply the right words and images of your products and adding an online payment system. This paper dives into the importance and guidance for methodically planning, building and monitoring a site that is supported by your business model. Critical topics addressed include tying your filters and product descriptions to your target customer, building intuitive navigation, filtering by multiple attributes, custom pricing and payments, reassuring security with PCI compliance and data encryption, personalizing catalogs, creating enticing promotions and discounts, including flexible shipping options and quick-ordering features, reassuring that the site is responsive, allowing for multiple storefronts, and verifying that your shopping cart’s functionality does not break. Nine must-have features are highlighted giving you the basics for an effective platform to develop and manage a B2B online store, allowing you to deliver a consistent and impactful buyer experience.