Successful nurture campaigns—those designed to engage and convert the qualified, interested and available candidates in your pipeline—depend on relevant and compelling content. One of the best ways to get your candidate relationship management program off to a strong start is by learning how to gather great content in five smart steps. Our template walks you through how to improve your talent acquisition team’s ability to:

• Define audience needs
• Leverage the perspectives of recent hires
• Capture more authentic employee stories
• Enlist key colleagues in the effort
• Take a cue from the competition

You'll be on your way to more meaningful and masterful campaign messaging in no time.