Despite the fact that payments represent 80% of consumers’ financial interactions, payments have traditionally been only a small part of a credit union’s business. Research indicates that credit unions are missing out on significant revenue opportunity through payments - one that large banks are quickly seizing.   

Being your members’ primary financial relationship (PFR) is about serving them where they live their financial lives today. But, as mobile and digital innovations continue to transform the consumer landscape, what members expect from payments is also changing. With member choices and expectations growing at a dizzying pace, how can CUs keep up?  

Download this whitepaper for instant access to strategy insights specifically for credit unions. Learn crucial plays credit unions can pull now to start winning the payments game, including:

• Where to invest to deliver exceptional experience and win deeper relationships with your members.  
• How to best use data to understand your members now, and in the future.   
• New ways payments can fuel every aspect of your business - including deposits and lending.