Effectively communicating with customers across all touchpoints is critical in the customer journey and relationship-building process. NAPCO Research, in partnership with Podium, take a deep look into the latest trends impacting retail customer communication methods.

Key insights from this report include:

• Which digital messaging channels are used most and which are seeing a rise in popularity
• Top challenges retailers are facing with digital communication adoption
• Ways retailers are utilizing SMS, including promotional marketing, purchasing support, and customer feedback
• How the COVID-19 pandemic has sparked the need for digital innovation
• Reasons retail companies are choosing to keep digital communication efforts in-house

Access the report today for an inside look at integrating digital communication channels into your growth strategy.