2021 Gartner Magic Quadrant for Cloud HCM Suites for 1,000+ Employee Enterprises
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Human + Machine: The Future of Content is Coming
With the sheer volume of content necessary to empathize and personalize messages, it’s humanly impossible to create the amount of content that enterprise organizations need to keep up with the competition. That’s why AI and machine learning…
Three Plays to Level Up the Fan Experience
Fans want highly personalized experiences that reflect exactly what they want, when they want it, and opportunities to engage—whether in person or digitally. For venues, leagues, and sports teams, that means there are lots of opportunities to lev…
Accelerate the Learning and Adoption of NVIDIA Omniverse Enterprise in the WWT Advanced Technology Center (ATC)
Customers can cut proof of concept (POC) time from months to weeks, if not days, by leveraging the infrastructure of the World Wide Technology’s Advanced Technology Center (WWT ATC), including its pre-built environments, testing and automation in…
CMO’s Guide to AI for Customer-Centric Marketing
Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the basics of natural language processing and natural language generation. Download…
RappiPay Generates 179% Uplift in Conversion Rates Through Strategic Partnership with Persado
RappiPay turned to Persado to cut through a noisy marketplace, reasoning that AI and machine learning would be the best way to quickly understand what content resonated with customers and drive more engagement. The two companies worked together to laun…
BCG Report: AI Has Launched a $200 Billion Revolution in Content Personalization
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group’s research found that nine out of ten leading executives at Fortune 500 companies are prioritizing customer centricity and personalization. While…
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party…
Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical ce…
Your Guide to Connected TV Audience Data
There’s no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?" One of the biggest pieces to familiarize your…
