The US dollar volume of TV screen advertising will grow by over $14 billion in the next four years, despite the stagnation of the traditional TV market. That growth will come from connected TV (CTV) ad spending.

This eMarketer analyst report gives an overview of the progress the advertising industry has made toward correlating linear and digital campaigns and the challenges that continue to stand in the way.

Download eMarketer’s complimentary analyst report and learn:

• The current state of TV ad measurement, and the disruptors that can either encourage or inhibit effectiveness
• How a lack of standardization is hampering efforts to achieve measurability across linear and CTV platforms
• About opportunities for companies that successfully harmonize linear and CTV ads