eCommerce Sustainability: A Comprehensive Look at 2023 Consumer Attitudes

With the shift in purchases from in-store to online, consumers have become more aware of the environmental impact of eCommerce and their role in promoting sustainable shipping. To better understand their level of eco-consciousness with respect to shipping emissions, packaging materials, and sustainable delivery options, we conducted a survey in 2021 among 500 consumers. The results were undeniable.

Consumer awareness regarding the environmental impact of parcel shipping was quite high.

Most considered sustainable practices a crucial factor when making online purchase decisions.

Most consumers desired an “eco-friendly shipping” option at checkout. Moreover, most were even willing to pay more and wait longer for a more sustainable alternative.

But now, a pendulum is swinging. eCommerce growth and parcel volumes are ‘normalizing’ to pre-pandemic levels. And with economic uncertainty, consumers are tightening their spending.

What does this mean for sustainable shipping in 2023?



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