Employee Advocacy Success At Scale: How Ericsson Drives Engagement and Advocacy in the Enterprise

Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company.

The discussion will explore topics such as:
  • How to launch and scale an employee advocacy program
  • How to aggregate multiple channels & create a single employee advocacy destination
  • How to educate and train a diverse workforce on social media and thought leadership
  • How to sustain engagement as well as recognize and reward employee advocates
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