Retailers must deliver a strong omnichannel digital experience to engage customers, but outdated systems and legacy technology remain a significant barrier to achieving digital transformation goals. As a workaround, retail organizations rely on manual processes like spreadsheets and batch processing to connect data silos and disconnected systems. Not only are these workarounds time-consuming and ineicient, they also increase operational and labor costs and, more importantly, are extremely costly from a missed opportunities and a poor customer experience perspective.