Understanding and optimizing the effectiveness of campaigns has become more involved and complex in recent years, which has made it tougher for marketers to track and improve the return on their investments. So how do marketers, and digital agencies figure out where they currently stand and set themselves on the right path? This whitepaper will guide you through the challenges facing marketers today, as well as offer a few solutions to improve digital maturity so you can get the most out of your campaign spend.