As business grows and sales increase, it’s vital that customer experience doesn’t suffer. And, with customers’ needs varied and unique, expectations within the buying experience are high. In fact, a recent survey conducted by Industry Dive, showed valuable insight and trends in how customers searched, discovered, and bought products online. In order to meet customer expectations, project information management (PIM) systems allow businesses to:

• Collect, manage, and enrich product information.
• Create and distribute product catalogs
• Distribute the right product information that’s relevant to your customers to the right channel quickly and effectively.

Utilizing a PIM system allows companies to grow sales and ensure their internal teams can handle the workload with ease and accuracy. To meet the needs of today’s consumers, brands that use a PIM tool can harness the power of product information to redefine and perfect the buying process.