Snap allows advertisers across all industries an opportunity to engage a unique, highly engaged audience in the most innovative of ways. But where to begin? And how to show ROI on the platform?

Check out this guide for all the know-how you need. You’ll learn about:

• Measuring the impact of Snap Advertising
• Best practices for incorporating Snap Advertising in a Marketing Mix Model
• How Snap & Nielsen measure the impact of Snap Advertising
• Key findings from a Marketing Mix Model case study in the beer category