The Maturity Model acts as an advisory framework that enables companies to both measure their P2C maturity and plot their next steps on the transformative journey. By using the Model as a benchmarking kit, brands, retailers, marketplaces, and service providers can continuously realize their global commerce potential and find new opportunities to reach more audiences and deliver product innovations that enhance the brand and customer experience.
This guide will be your first steps on your organization’s P2C transformation journey!