Technology has often been a source of business disruption. And the need for technology to create a competitive advantage has been at an all-time high during the pandemic. Your sales team knows the moment is now and is relying on you to create the right content to spark interest which can result in conversations and sales.

Fortunately for you the readers of CIO, Computerworld, CSO, InfoWorld and Network World have shared which content types they rely on to learn about new technologies and navigate the technology purchase process.

The 2021 IDG Customer Engagement research breaks down the content needs of technology influencers and buyers so you can spend time creating the right tools. Download this white paper to learn:

• The types of content tech buyers rely on most (including virtual events).
• How to build trust through useful content.
• Tips for promoting new technologies, whether from an established or emerging company.
• Insight for your sales team (e.g. quick and thoughtful responses can seal the deal).

Don’t let your competitors be the only ones using this data to influence the tech purchase process through content marketing. Download the white paper today.