The advertising-supported digital ecosystem is at an inflection point. But how did we get here, and what does it mean for the future?

IAB and PwC have partnered to help unravel the complexities of digital advertising and share a vision for the way forward. Together, they interviewed more than 20 industry leaders and identified the next three years as a critical window of time for taking action.

If companies want to continue winning the attention and dollars of customers and prospects, now is the time to enact tangible strategies and operational changes.

Check out this guide to learn about research and analysis on:

• The consumer in focus—and what "value" means to your customers
• Forecasted growth (in a highly fragmented and uncertain environment)
• Unlocking the value of changes that are impacting the digital advertising-supported ecosystem