How Artificial Intelligence Is Powering Business Growth Through Data Analytics

Artificial intelligence sounded more like science fiction than reality even just a few decades ago, but AI is now being used in nearly every field. Whether it’s AI-powered robots, self-driving vehicles, machine learning systems, or yet-unknown applications, it’s clear that artificial intelligence will be deeply involved in our lives from now on.

In this article, we’ll take a look at three key ways in which artificial intelligence is being leveraged for business analytics, such as through services like a ai-powered BI tool.

Customer Service

While ecommerce continues to experience significant growth every year, online buyers still expect the same high standard of customer service that they would get when shopping in-person. This poses a challenge for businesses that are trying to sell more products online while offering quick, informative responses to a variety of customer questions.

AI chatbots are becoming an increasingly popular option for companies that need to field a large volume of customer support requests. Even though chatbots can’t handle every single question, they can respond to simple inquiries and relay more complicated ones to a human support agent. With chatbots, organizations can handle many more requests while spending less money on customer service.

Marketing

With contemporary automation tools, digital marketers can spend less time performing repetitive, tedious tasks and more time focusing on the high-impact areas of their business. As AI becomes more powerful, it will be able to fill in for more and more tasks that were conventionally handled by human marketers. Facebook, for example, is already leveraging machine learning for automatic ad targeting based on customer behavior.

Manufacturing

One of the key political concerns surrounding artificial intelligence is how to compensate for the jobs that will be lost to AI. On the other hand, what gets lost in this conversation is the fact that AI has the potential to generate even more jobs than it takes away.

Manufacturing and asset management practices are becoming far more efficient due to the influence of artificial intelligence and other factors. Rather than waiting for something to go wrong, companies can leverage AI to perform predictive maintenance before they experience any downtime. Businesses are also implementing smart IoT sensors which can automatically report on an asset’s status.

AI was a relatively niche technology just a few short years ago, but companies in a wide range of verticals are now integrating it into their core practices. These are just a few of the most promising implementations of AI to keep an eye on in 2021 and beyond.

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