Passion and Purchase

Digital platforms enable the wielding of influence over key stakeholder groups more powerfully and readily than ever before. While that should excite brands, it also means that more external parties than ever before wield that influence, too. For co…

Passion and Purchase

Digital platforms enable the wielding of influence over key stakeholder groups more powerfully and readily than ever before. While that should excite brands, it also means that more external parties than ever before wield that influence, too. For co…